Have you ever wanted to design a new logo and wondered what shapes and colours to use? Or maybe you wanted to design a business card or flyer, or maybe a simple poster for a birthday part, but you were never sure of the shapes and colours to use. Well this blog will explain what shapes and colours mean and how you can use them to create a better digital design.
Shapes have different meanings and even though we may not realise, they will give us a certain impression as soon as we see them. Shapes are also used in understanding people’s mind sets and personalities.
For example, have a look at the following to shapes. We have a circle and a square. Now if you had to choose one of them as your favourite shape over the other, which one would you choose?
If you have chosen circle, then that means you're more likely to be an out-going, social individual. If you have chosen square, then that means you're more likely to be an organized individual who tries to live their life based on rules.
This information alone can become very useful when creating digital design, such as logos for example.
Companies spend millions and millions on getting their identity correct. They send people on training and they use the latest software such as Adobe Photoshop and Illustrator to help them create their identity.
As designers, if we're creating a logo for a business, we would look at the nature of the business. Is the business a very formal organizations such as a law firm, or is it a business aimed at entertainment and fun such as a theme's park?
Most professional organizations, if they were to use a shape in their logos, they would more likely go for a square shaped logo.
These are just a few examples of serious organizations such as insurance companies and universities using square logos.
On the other hand we have the following logos:
We associate food and drinks with enjoyable pleasures. Kids get happy when they see a toy come with their meal, most people enjoy the sweet taste of Pepsi and many love the smell of coffee in the morning. Usually such companies tend to go with circular shapes and objects.
It takes many years of training and research to understand human psychology with shapes and colours and companies have spent a great amount of financial resources to get these information. We can also take advantage of their findings by following the same principles as them in order to create the right logo and brand for our clients.