Welcome to part 2 "Shapes & Colours, what do they mean?". If you have jumped unto part 2, it may be worth reading our previous blog, Shapes & Colours, what do they mean? Part 1: Shapes.
Just like shapes, colours also have a lot of meanings as well as psychological effects on the audience.
For example, what does our self-conscious feel when it sees a certain colour? How do we behave when we see a blue sign compared to a yellow sign?
Well, at Software Academy, we have created this blog to answer exactly those questions.
What do Colours mean?
Colours are used to give different meanings to different logos and deliver different messages.
Have a look at our simplified tabled to see what these colours are usually associated with:
So lets take a look at some examples:
As you can see, mainly companies who want to give a message of power tend to use red n their logos.
Green is often used for companies which associate themselves the environment, or companies that get their ingredients from the environment, such as coffee. Green is also used as an indication of diet or even aid.
Mainly companies who want to come across as professional, loyal or confident present their identity with blue. Banks, insurance companies, technology and electrical firms tend to use blue a lot.
Companies who associate themselves with playfulness, joy & entertainment tend to use Yellow a lot in their logos.
It takes years of training and research to learn the psychological effect of shapes and colours in digital design. Through out years, many different software have been designed to make the creation of such logos and identities easier. Usually Photoshop and Illustrator are the main 2 software used in the creation of such designs.
This has been a simple introduction for Shapes & Colours and we, at Software Academy, hope you have enjoyed reading this blog.
If you have any questions or recommendations, please do leave a comment below.
The Software Academy Team.
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